Glyphic can capture any type of information (”custom insights”) from your customer conversations. Here is a list of common types of custom insights that we’ve seen used across our customers.

Normally these custom insights are already implemented as fields on the contact/account/opportunity objects in your CRM, but it’s not a requirement.

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Industry specific information

• Current tech stack
  • At Glyphic we for example capture information such as CRM or meeting platforms used.

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Customer information

• Headcount, growth plans, team location(s)

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Marketing information

• How did they learn about us?

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Deal information

• Next steps
• Buyer sentiment